A sluggish international economy and growing competition from Australia, Latin America and the United States, is forcing Europeans to try to re-assert themselves on the world market.
Nowhere more so than in Italy, where the new trend is a return to tradition. With many Italian producers of international wines being priced out of the market, a reliance on time-tested methods -- and local grapes, instead of more trendy merlots and cabernets -- is creating new excitement and opportunity.
Some wine producers are reviving the concept of territory: a wine that comes from a specific vineyard, made year after year from native grapes: a synthesis of the soil, the climate and the farmer.
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