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Toronto Benefits From Being Drake's Hometown

DAVID GREENE, HOST:

Good morning. I'm David Greene with the story of a city that started from - well, Drake, you say it.

(SOUNDBITE OF SONG, "STARTED FROM THE BOTTOM")

DRAKE: (Singing) Started from the bottom now we're here.

GREENE: The city of Toronto is Drake's hometown. And the rapper often gives it props, mentioning streets and neighborhoods in his songs. Well, now the Toronto Star has estimated that Drake has given Toronto $3 billion worth of advertising. Of course, our Canadian editor David McGuffin was offended by this suggestion that Toronto somehow needed to be more amazing. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.