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How Anti-Drug Campaigns Like 'This Is Your Brain On Drugs' Have And Haven't Worked

Published May 29, 2018 at 1:11 PM EDT
A still image from a 1998 ad in which a young woman first holds up an egg, then a frying pan: "This is your brain. This is heroin." She then smashes the egg with the fying pan, and the shattered egg drips onto the kitchen counter. "This is what happens to your brain after snorting heroin. This is what your body goes through." (AP Photo)
A still image from a 1998 ad in which a young woman first holds up an egg, then a frying pan: "This is your brain. This is heroin." She then smashes the egg with the fying pan, and the shattered egg drips onto the kitchen counter. "This is what happens to your brain after snorting heroin. This is what your body goes through." (AP Photo)

President Trump has said he wants to launch a new anti-drug ad campaign to fight opioid use. But how have these public service announcements worked in the past?

Here & Now‘s Meghna Chakrabarti speaks with Keith Humphreys (@KeithNHumphreys), professor of psychiatry at Stanford University and former senior policy adviser for the White House Office of National Drug Control Policy under Presidents Bush and Obama.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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