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Sampling Ain't Dead: Hip-Hop Producers Break Down The Formula

As an art form, sampling has been evolving for 35 years now. That's about how long ago it's been since the legendary producer Marley Marl revolutionized hip-hop production when, almost by accident, he figured out how to sample a drum beat from an existing record. It makes this a perfect time to look at the legacy, but also the trajectory, of sampling through a handful of snapshots.

The NPR Video team conceptualized this series, The Formula, that takes us into the home studios of several iconic producers, or producers of iconic songs, to talk about their approach to sampling and how they've evolved as producers. From talking to Just Blaze, 9th Wonder, DJ Dahi, DJ Premier and Salaam Remi, what we ended up discovering is so much more — the stories behind the music, yes, but also how they've kept sampling authentic but also vital in a genre where styles and trends change and transform faster than any other.


The fifth and final video will premiere on Saturday. In the meantime, we've also been asking some of our favorite writers to "sample" an element of each video themselves and spin it off in a new direction. Watch the videos above and read the accompanying essays below.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Rodney Carmichael is NPR Music's hip-hop staff writer. An Atlanta-bred cultural critic, he helped document the city's rise as rap's reigning capital for a decade while serving on staff as music editor, culture writer and senior writer for the defunct alt-weekly Creative Loafing.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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