STEVE INSKEEP, HOST:
Good morning. I'm Steve Inskeep. Horses are big runners and do wear shoes, so why not buy them sneakers? This is the pitch for a new line of designer horse shoes. They're sold by a Kentucky company called Horse Kicks. The company makes classic shoes shaped to fit around a horse's hoof. Now your pony can wear Air Jordans or New Balance for just over $1,000 per shoe. The designer calls them better than, quote, "boring traditional horseshoes." It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.