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Disney+ users will have to pay $3 more a month for ad-free content

By Ayana Archie
Published November 15, 2022 at 3:58 AM EST
In this Wednesday, Nov. 13, 2019, file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass.
Steven Senne
/
AP
In this Wednesday, Nov. 13, 2019, file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass.

Disney+ is rolling out a new plan with ads in a few weeks, while hiking its prices for ad-free content, the company announced.

The ad-supported plan, which will be known as Disney+ Basic, will be $7.99 a month, while Disney+ Premium will be ad-free. The streaming service does not currently have ads on its programming, so current users who want to keep that feature will go from paying $7.99 a month to $10.99 a month.

The new pricing model goes into effect Dec. 8.

The decision follows a similar approach from Netflix, which began offering ads earlier this month.

The Walt Disney Co. announced in August that Disney+ added 14.4 million subscribers in the quarter ending June 30, while Netflix lost subscribers for the first time in a decade during the first quarter of this year.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

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The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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