Virtual Reality: Big Business Or Empty Promise?
To say virtual reality is finally here is inaccurate -- it's been here for decades. What is finally here is the right combination of low cost, high powered computing necessary for the technology to shine. And with the stage set for a revolution in how we interact with the digital world, businesses and investors are taking notice.
Companies including J.P. Morgan, Google, Fidelity and more have invested billions in the promise that virtual and augmented reality will usher in new way of shopping, traveling, gaming, and basically everything else people spend money on.
This hour, we speak with experts on the cutting edge of technology and marketing about the potential of the virtual reality economy.
- Ben Fox Rubin - Senior reporter for CNET on technology and E-commerce
- David Ewalt - Contributor to Forbes Magazine and author of the upcoming book, Defying Reality: The Inside Story of the Virtual Reality Revolution
- Doug Magyari - CEO ofIMMY, a virtual reality research and design company
Colin McEnroe and Chion Wolf contributed to this show.