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Western Mass. Business Owner Offers Free Coffee To Boost Vaccination Rates

A sign outside a Pride store in Northampton, Massachusetts.
Alden Bourne
/
NEPR
A sign outside a Pride store in Northampton, Massachusetts.

This week, Pride gas stations and convenience stores started giving a free large cup of coffee — iced or hot — to those who have been vaccinated.

Robert Bolduc is the owner and CEO of Pride, which operates 31 locations in western Massachusetts and northern Connecticut. He called the effort "our social responsibility."

"I'm doing it because everybody needs to gets vaccinated for health reasons for the world," he said. "And I'm not just going to say our families or our city or state. It's the world. Otherwise, we're never going to lick this virus. If it's left out there, it's going to continue to be spread around and it's going to go into variants which are worse."

Bolduc said people don't need to show any proof they've been vaccinated to get coffee for free. He said he's not worried about upsetting unvaccinated Pride customers.

The program will continue through the summer. 

Copyright 2021 New England Public Media

Before joining New England Public Radio, Alden was a producer for the CBS NEWS program 60 Minutes. In that role, he covered topics ranging from art, music and medicine to business, education, and politics. Working with correspondent Morley Safer, he reported from locations across the United States as well as from India, Costa Rica, Italy, and Iraq.

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The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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