© 2025 Connecticut Public

FCC Public Inspection Files:
WEDH · WEDN · WEDW · WEDY
WEDW-FM · WNPR · WPKT · WRLI-FM
Public Files Contact · ATSC 3.0 FAQ
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Rebranding The "Rising Star"

http://cptv.vo.llnwd.net/o2/ypmwebcontent/Tucker/Where%20We%20Live%2008-17-2011.mp3

For a decade now, Hartford has been “New England’s Rising Star.” It never really caught on, did it?

That “branding” campaign was pretty widely ridiculed from the moment it was first unveiled. Why? Because people who know the city...who know its story...don’t really believe in what that slogan says.

It IS however, a city with an amazing history...linked with innovation and risk...and its a place just struggling enough that someone with imagination, creativity and daring might make it big.

That’s “frontier thinking” according to Peter Kagayama, who explores the value of “emotional engagement with our cities.”

We’ll look at how we brand ourselves as a place. We’ll talk to Oz Griebel, the man behind the latest attempt to rebrand Hartford, and we’ll visit a city that’s come up with a fun way to get people to love it...and come visit.

Tags

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

SOMOS CONNECTICUT is an initiative from Connecticut Public, the state’s local NPR and PBS station, to elevate Latino stories and expand programming that uplifts and informs our Latino communities. Visit CTPublic.org/latino for more stories and resources. For updates, sign up for the SOMOS CONNECTICUT newsletter at ctpublic.org/newsletters.

SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

Related Content