Rebranding The "Rising Star"
For a decade now, Hartford has been “New England’s Rising Star.” It never really caught on, did it?
That “branding” campaign was pretty widely ridiculed from the moment it was first unveiled. Why? Because people who know the city...who know its story...don’t really believe in what that slogan says.
It IS however, a city with an amazing history...linked with innovation and risk...and its a place just struggling enough that someone with imagination, creativity and daring might make it big.
That’s “frontier thinking” according to Peter Kagayama, who explores the value of “emotional engagement with our cities.”
We’ll look at how we brand ourselves as a place. We’ll talk to Oz Griebel, the man behind the latest attempt to rebrand Hartford, and we’ll visit a city that’s come up with a fun way to get people to love it...and come visit.