Somehow, kale has become trendy in the last few years, although its moment in the sun seems to be almost over. How did a thing like that happen? Would it be possible to infuse an old standby like broccoli with a similar hip panache? Broccoli is the warmest vegetable, and the coolest.
Hear the story about how a small group of Yale students teamed up with a big advertising firm to create an innovative, funny ad campaign that pits broccoli against kale in an effort to get people to take a side, and really think about the appeal and importance of vegetables.
We also talk about the ways we can get people with limited economic means more access to affordable healthy food, proving that it's not too late to change our culture of unhealthy eating. While we're at it, we talk about clever ways to integrate broccoli into your meals.
For broccoli recipes, check out this collection on the City Seed (New Haven) site!
What do you think about broccoli and food trends? Comment below, email Colin@wnpr.org, or tweet @wnprcolin.
GUESTS:
- Adam Goff is a junior at Yale who works at the Yale Farm, and studies food, agriculture, and education. He is part of a group of students who brought the Broccoli vs. Kale advertising to the New Haven area.
- Andy Nathan is the Chief Marketing Officer with Victors & Spoils.
- Chris Cima is the Creative Director at Victors & Spoils.
- Tagan Engel is a chef and Community Food System Coordinator at City Seed in New Haven, and on the New Haven Food Policy Council.
- Jeremy Oldfield is the field academic coordinator at the Yale Sustainable Food Project.
- Lawrence Davis-Hollander is an ethnobotanist, an expert in plants, and a kitchen garden designer.
