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CT’s ‘Find Your Vibe’ tourism campaign to hit digital billboard in NYC’s Penn Station

Billboard of CTVisit.com "Find Your Vibe" campaign.
Connecticut Office of Tourism
Connecticut's new $3 million summer tourism campaign "Find Your Vibe" will hit NYC's Penn Station and in-flight video on American Airlines and more

The state of Connecticut has announced a $3 million dollar summer tourism campaign titled ‘Find Your Vibe in Connecticut.’ But how does this compare to other New England states that boast their beaches, mountains and plenty of lobster?

This hour on Where We Live, we discuss the reach of the new campaign and its goals, as well as the steady decline in tourism spending by the state – $12 million in 2014 to $4.1 million in 2018. According to the Connecticut Tourism Coalition, declining budgets could “negatively affect tourism.

On the other hand, according to the U.S. Travel Association, over the past five years, tourism spending by states increased 27% to nearly $24 million – on average – in 2021-2022. Massachusetts and New Hampshire both saw increases among states that reported the data.

And, check out our list of ‘11 things you should do in Connecticut this summer,’ from our Newsroom.


  • Maribel La Luz: Director of External Affairs, Department of Economic and Community Development
  • Mark Enslein: Owner, CT Bike Tours
  • Dan Haar: Associate Editor, Hearst Connecticut Media
  • Charu Suri: Travel Writer at the NYT and WSJ 

Where We Live is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you get your podcasts. Subscribe and never miss an episode.

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Sujata Srinivasan is Connecticut Public Radio’s senior health reporter. Prior to that, she was a senior producer for Where We Live, a newsroom editor, and from 2010-2014, a business reporter for the station.
Lucy leads Connecticut Public's strategies to deeply connect and build collaborations with community-focused organizations across the state.