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The realities of being a Kidfluencer

Influencer Evelyn puts on makeup at her vanity table in her home in Kansas on November 30, 2023.
Arin Yoon
/
The Washington Post via Getty Images
Influencer Evelyn puts on makeup at her vanity table in her home in Kansas on November 30, 2023.

For kids today, there’s a whole new career path: social media influencer. In fact, 57 percent of Gen Zs say they’d be an influencer. But some young people aren’t waiting to become social media influencers; they’re already ones.

These parent-run, kid-centric accounts aren't all brand deals and free merchandise. A new investigation by the New York Times showcases the darker side of the Kidfluencer world.

Today, we hear about the realities of working in this space — and how some young people are advocating to get their privacy back.

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Tess is a senior producer for Connecticut Public news-talk show Where We Live. She enjoys hiking Connecticut's many trails and little peaks, gardening and writing in her seven journals.
Catherine is the Host of Connecticut Public’s morning talk show and podcast, Where We Live. Catherine and the WWL team focus on going beyond the headlines to bring in meaningful conversations that put Connecticut in context.