You know campaign commercials, those things you fast-forward through whenever you can. Despite your best efforts, you've probably seen more of them than you intended to this season and heaven knows, campaigns and outside interest groups have shown no interest in cutting back on them.
Ad spending in this election cycle is poised to break $1 billion dollars, according to the Wesleyan Media Project. In Connecticut, most of the advertising is focused on the highly competitive gubernatorial race with occasional excursions into the 5th Congressional District.
And, as you've probably heard, Connecticut is by some measures the most negative gubernatorial race in the country. Maybe candidates think this is the best use of their money. Decades of research shows that voters remember attack ads more often and more vividly than the positive information a candidate delivers about him or herself.
One thing we'll ask today is with so many negative ads, can any one stand out.
GUESTS:
- Steven Wolfberg is the Principal, and Chief Creative Officer for Cronin and Company
- Chris Knopf is the Chief Executive Officer for Mintz + Hoke and the author of several mystery novels including “Cries of the Lost” and most recently, “A Billion Ways To Die”
- Matt Kaufmann is the political reporter for the Hartford Courant
- Max Reiss is a political reporter for NBC Connecticut and will be a moderator in this Thursday's NBC gubernatorial debate
SONGS:
- "Vote For Me" by Jenny Cash, The Sons of Sue
- "Vote For Me" by Oliver Lawrence
- "Vote For Me" by Chicago
