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Swedish Neo-Nazis Frozen Out In Trademark Fight

Members of the neo-Nazi Nordic Resistance Movement (Nordiska Motstandsrorelsens) demonstrate in central Stockholm in November.
Jonathan Nackstrand
/
AFP/Getty Images
Members of the neo-Nazi Nordic Resistance Movement (Nordiska Motstandsrorelsens) demonstrate in central Stockholm in November.

A German manufacturer of deep freezers has won a trademark battle with Swedish neo-Nazis over the group's name — which the company says is too easily confused with its own.

The extremist group, known as the Nordic Resistance Movement (NRM), or "Nordfront" for short, is too similar to Nordfrost, the firm that claims to be the world's sixth-largest maker of deep freezers.

The NRM, which had registered "Nordfront" with the Swedish Patent and Registration Office, must now stop using the name, The Local Sweden reports.

"The brands are phonetically and visually very similar; only one letter separates the brands. Furthermore, there are conceptual similarities between the trademarks where both can be associated with geographic and meteorological conditions," Nordfrost wrote in its complaint, according to The Local.

"There is, in our opinion, an obvious risk that third parties will mistakenly get the impression that there is a commercial link," Nordfrost wrote.

The Local reports:

"Earlier this year, anti-racism foundation Expo said that the NRM was the driving force behind a surge in neo-Nazi activity in Sweden during 2016, with propaganda-spreading including the distribution of flyers and stickers their most common form of activity."

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Scott Neuman is a reporter and editor, working mainly on breaking news for NPR's digital and radio platforms.

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The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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