© 2025 Connecticut Public

FCC Public Inspection Files:
WEDH · WEDN · WEDW · WEDY
WEDW-FM · WNPR · WPKT · WRLI-FM
Public Files Contact · ATSC 3.0 FAQ
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Why Processed Food Is Cheaper Than Healthier Options

STEVE INSKEEP, HOST:

Now let's return to something we've been chewing on from an earlier, story in our On the Run series. In Monday's report, Araceli Flores made this observation.

ARACELI FLORES: I can buy a box of macaroni and cheese for a dollar. A bunch of bananas will cost me over a dollar. Strawberries are four dollars. A bag of apples is going to cost me five dollars. I mean, way more pricier to buy vegetables and fruits than it is to buy boxed food.

BARRY POPKIN: Yes, it's true.

RENEE MONTAGNE, HOST:

The guy that you heard at the end there is Barry Popkin. He's a nutritionist and economist at of the University of North Carolina, Chapel Hill. We asked him to explain why that's true.

POPKIN: We have a processed package food industry which is enormously efficient. It takes a little bit of wheat. It takes a little bit of artificial cheese. It uses lots of chemical flavors and it makes these magical tasty foods that are very inexpensive.

INSKEEP: Popkin says mac n' cheese also beats out fresh food when you factor in other costs to the consumer, like labor and time.

POPKIN: The time it takes to cook a mac n' cheese is very short and it fills you up. The time it takes to cut up the strawberries, to cut up the fruit, to make it, it adds time. The other side is getting it from the farmer, all the way through to the store, keeping it looking good and not having it spoiled, takes a lot of refrigeration takes a lot of complex steps that are very expensive.

MONTAGNE: He says another factor is a long history of government subsidies for food production, but not so much for fruits and veggies.

POPKIN: We didn't really create the same infrastructure for fruits and vegetables that we created for animal foods, for oils, sugars and other things. The difference is such a huge magnitude of long-term investment that it would take an awful lot to make fruits and vegetables cheap like they should be.

INSKEEP: That's nutritionist and economist Barry Popkin at UNC, Chapel Hill.

(SOUNDBITE OF MUSIC)

INSKEEP: It's MORNING EDITION, from NPR News. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

SOMOS CONNECTICUT is an initiative from Connecticut Public, the state’s local NPR and PBS station, to elevate Latino stories and expand programming that uplifts and informs our Latino communities. Visit CTPublic.org/latino for more stories and resources. For updates, sign up for the SOMOS CONNECTICUT newsletter at ctpublic.org/newsletters.

SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.