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Theory Vs. Reality: Why Our Economic Behavior Isn't Always Rational

Bilal Chaudhry, 16, picks up a dozen eggs to give to a person in a car during a free egg distribution in Cumru Township, PA. The distribution was held to help people during the COVID-19 outbreak.
MediaNews Group via Getty Images
Bilal Chaudhry, 16, picks up a dozen eggs to give to a person in a car during a free egg distribution in Cumru Township, PA. The distribution was held to help people during the COVID-19 outbreak.

We don't always behave the way economic models say we will. We don't save enough for retirement. We order dessert when we're supposed to be dieting. We give donations when we could keep our money for ourselves.

Again and again, we fail to act rationally and selfishly — the way traditional economics expects us to.

We've seen this during the coronavirus crisis: People selflessly mobilizing to help each other, like the retired Kansas farmer who sent an N95 mask to New York to help a nurse or a doctor.

At the same time, though, we've also seen some people do exactly what economic theory assumes they will: Place their own self-interest above everything else. There are those who have even tried to profit from the pandemic, like the man in New York accused of stockpiling N95 masks to sell at an inflated price.

Think about this man who hoarded masks and the man who donated a mask. In almost every sphere, our public and economic policies are designed around the assumption that most of us are going to behave like the first man. Legislators pass laws that take aim at transgressors. Regulators and police departments come up with rules that punish lawbreakers. Parents and teachers discipline truants.

But what about all the helpers, like the man who donated his mask? What are the costs when we design our public and economic policies to focus on the crooks and wrongdoers?

This week on Hidden Brain, we talk with two behavioral economists — Sam Bowles and Richard Thaler — about why economic models of human behavior regularly fail to describe how people actually behave. And we consider another question: can policies crafted with only selfishness in mind have perverse effects on the rest of us?

Additional Resources:

Misbehaving: The Making of Behavioral Economics by Richard Thaler, 2015.

Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein, 2008.

The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens by Sam Bowles, 2016.

A Cooperative Species: Human Reciprocity and Its Evolution by Sam Bowles and Herbert Gintis, 2011.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Tara Boyle is the supervising producer of NPR's Hidden Brain. In this role, Boyle oversees the production of both the Hidden Brain radio show and podcast, providing editorial guidance and support to host Shankar Vedantam and the shows' producers. Boyle also coordinates Shankar's Hidden Brain segments on Morning Edition and other NPR shows, and oversees collaborations with partners both internal and external to NPR. Previously, Boyle spent a decade at WAMU, the NPR station in Washington, D.C. She has reported for The Boston Globe, and began her career in public radio at WBUR in Boston.
Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Kara McGuirk-Allison
Max Nesterak

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