From Consumer Reports to Wirecutter, recommendation sites are ruling our shopping habits
Gone are the days when we’d browse a local store if we needed a new air purifier or oven mitt. Now, many people don’t dare make a purchase without first Googling “best kitchen mixer” and browsing lists of top-tens on recommendation sites.
How did these sites come to dominate our shopping carts? And if you’re not a fan of that humidifier you got off a top-ten list, are there other ways to shop?
- Inger Stole is a professor emerita at the University of Illinois
- Michael Zhao was the first employee and a former deputy editor at Wirecutter
- Mark Frauenfelder is a co-editor of Recomendo
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Colin McEnroe and Cat Pastor contributed to this show.