© 2025 Connecticut Public

FCC Public Inspection Files:
WEDH · WEDN · WEDW · WEDY
WEDW-FM · WNPR · WPKT · WRLI-FM
Public Files Contact · ATSC 3.0 FAQ
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Beyoncé Just Became The First Black Woman To Wear The Iconic Tiffany Diamond

Beyoncé and Jay-Z, who have been married for over a decade, are the face of a new Tiffany & Co. campaign called "ABOUT LOVE."
Mason Poole
/
Tiffany & Co.
Beyoncé and Jay-Z, who have been married for over a decade, are the face of a new Tiffany & Co. campaign called "ABOUT LOVE."

Singer Beyoncé and her rapper husband Jay-Z are once again turning heads. And this time, they're making history too.

The powerhouse couple is the new face of a Tiffany & Co. ad campaign "celebrating modern love," the luxury jeweler announced Monday.

Photos from the ABOUT LOVE campaign — including several shared on Beyoncé's Instagram account — are drawing admiration across social media, both for the stunning images and for the historic firsts they represent.

Beyoncé can be seen wearing a large yellow diamond necklace in the photos. That's the iconic 128-carat Tiffany Diamond, which the company acquired in 1878 and rarely puts on display. (Audrey Hepburn famously wore it in publicity photos for Breakfast at Tiffany's, and Lady Gaga wore it to the 2019 Academy Awards.)

Beyoncé is only the fourth woman, and the first Black woman, to wear the diamond in more than a century.

That's not the only milestone. Some of the photos show the couple posed in front of a large turquoise painting — Jean-Michel Basquiat's Equals Pi. The 1982 work came from a private collection and has never been seen before in public, according to Tiffany.

This is also a personal first for the Carters. It's the first campaign they've appeared in together, and Tiffany describes it as "an exploration of connection and vulnerability." Beyoncé and Jay-Z, who got married in 2008, have a well-documented history of ups and downs, which NPR Music's Rodney Carmichael walks us through here.

"Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today," the company said.

Tiffany & Co. is also pledging $2 million toward scholarship and internship programs for historically Black colleges and universities, with more details on the initiative to come.

(Fans will remember that Beyoncé invoked an HBCU theme when she headlined Coachella in 2018 and awarded scholarships to students at four HBCUs that same year.)

And of course, there will be music. The company says it will release a film by director Emmanuel Adjei — who was also involved with Beyoncé's 2020 visual album Black Is Kingthat includes a rendition of "Moon River" "reimagined with vocals by Beyoncé." That song was written for Hepburn to perform in Breakfast at Tiffany's.

The film launches on Sept. 15, and the print campaign launches on Sept. 2, with additional films set for release later this year.


This story originally appeared on the Morning Edition live blog.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Rachel Treisman (she/her) is a writer and editor for the Morning Edition live blog, which she helped launch in early 2021.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

SOMOS CONNECTICUT is an initiative from Connecticut Public, the state’s local NPR and PBS station, to elevate Latino stories and expand programming that uplifts and informs our Latino communities. Visit CTPublic.org/latino for more stories and resources. For updates, sign up for the SOMOS CONNECTICUT newsletter at ctpublic.org/newsletters.

SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

Related Content