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Purple Capitalism

An illustration of Barney with dollar signs over his eyes.

On “Barney & Friends,” Barney starts off as a plush toy and then comes to life. That iconic stuffed animal wasn’t just on the small screen; it was in the homes of children around the world. Merchandise was a huge part of the show’s success. But “Barney & Friends” wasn’t the first movie or TV show to connect with fans through merch. That dates back a long time — and has a history that includes He-Man, Ronald Reagan, and George Lucas.

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