Massachusetts Lottery officials say they are prepared for the new competition from the casino industry.
State lottery officials say they are using zip code analysis to detect any shift in sales patterns in the convenience stores, gas stations, and bars located near Plainridge Park, the state’s first casino that opened to capacity crowds on June 24.
State Treasurer Deborah Goldberg, who oversees the lottery, vows the agency will compete with the casinos.
" I come from the retail business. I understand marketing, advertising, and promotion. We will be innovative and savvy and competitive, " said Goldberg.
The state lottery is on pace to make a record profit of roughly $935 million for the just concluded fiscal year. Lottery proceeds are distributed as unrestricted local aid to cities and towns.
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