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How political pollsters try to get you to cooperate

Les Rupert calls people to survey them on their political beliefs on July 28 at the Wood County Republican Office in Bowling Green, Ohio.
Maddie McGarvey / for The Washington Post
/
via Getty Images
Les Rupert calls people to survey them on their political beliefs on July 28 at the Wood County Republican Office in Bowling Green, Ohio.

With Election Day less than three weeks away, there's a chance you may get a call from a political pollster. While some of those calls could be from nonpartisan operations, the director of the Western New England University Polling Institute says other calls could come from political campaigns. Speaking on “All Things Considered,” Tim Vercellotti said that’s only problematic when the voice on the line won't promise to tell you whom they are working for.

Vercellotti also discussed how political pollsters like him persuade increasingly time-pressed and distrustful people to cooperate in political polls. His answers can be boiled down to persistence and transparency.

In the longer (nearly 20 minutes) segment featured below on this page, you can hear Vercellotti speak more about political polling, including the business of political polls, insights into Connecticut’s two top political races, and how pollsters try to uncover racism as a motivating factor in voting decisions.

How political pollsters try to get you to cooperate (Extended Interview

John Henry Smith is Connecticut Public’s host of All Things Considered, its flagship afternoon news program. He's proud to be a part of the team that won a regional Emmy Award for The Vote: A Connecticut Conversation. In his 21st year as a professional broadcaster, he’s covered both news and sports.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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Connecticut Public’s journalism is made possible, in part by funding from Jeffrey Hoffman and Robert Jaeger.