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As skincare industry targets children, Connecticut is pushing back

File: Sign at the main entrance to a Sephora store in Manhattan.
Erik McGregor
/
Sephora
File: Sign at the main entrance to a Sephora store in Manhattan.

A new retail trend known as “Sephora Kids,” refers to tweens and young teens who emulate the beauty and skincare routines of adults.

Beauty retailer, Sephora, has seen their customer base of 9 to 12 year-olds double in the past five years. That’s according to Forbes.

But healthcare experts warn that many beauty and skincare products contain ingredients that are harmful to children.

Connecticut’s Attorney General, William Tong, has launched an investigation into Sephora’s marketing strategies aimed at kids, tweens and teens.

This hour, we explore the beauty industry’s impact on children, and how local leaders are inspiring confidence that is more than skin-deep.

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Chloe is a producer for The Wheelhouse and Where We Live at Connecticut Public. She's also the host and a producer of the narrative podcast 'Generation Gilmore Girls.' Before that, she produced and reported for VPM and Story Mechanics on the investigative podcast 'Admissible: Shreds of Evidence.' She earned her master's degree from Columbia Journalism School in 2021. Reach her at cwynne@ctpublic.org.
Catherine is the Host of Connecticut Public’s morning talk show and podcast, Where We Live. Catherine and the WWL team focus on going beyond the headlines to bring in meaningful conversations that put Connecticut in context.