© 2024 Connecticut Public

FCC Public Inspection Files:
WEDH · WEDN · WEDW · WEDY · WNPR
WPKT · WRLI-FM · WEDW-FM · Public Files Contact
ATSC 3.0 FAQ
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

New Sandy Hook Promise 'Back To School' Ad Tackles Gun Violence

Sandy Hook Promise (screengrab)
/
YouTube
An actor poses as a student hiding from a gunman in the most recent Sandy Hook Promise Public Service Announcement. The spot's release coincides with kids now being back in the classroom.

A nonprofit formed in response to the Sandy Hook school shooting has released a new public service announcement.

Sandy Hook Promise’s 66-second spot is a reminder to people of the continued potential for gun violence in school.

In the PSA that features raw content, kids talk about the back-to-school items they got from their parents as a school shooting unfolds around them.

“These new sneakers are just what I needed for the new year,” yelled one boy as he ran in panic through a hallway.

December 14, 2019 will mark seven years since a gunman walked into the Sandy Hook Elementary School in Newtown and killed 20 children and six educators.

Sandy Hook Promise was co-founded by Nicole Hockley, the mother of Dylan Hockley, a six-year old who was killed in the shooting. Hockley appeared on CNN Wednesday to say taking up gun violence during “back-to-school” is more necessary than ever.

“My 15 year-old son – he’s in 10th grade now – last week all he did every single day was practice active-shooter drills, evacuation drills,” Hockley said. “This is not right. We’re practicing our kids for what to do in the case of danger; not necessarily teaching them how to prevent it from happening.”

The PSA is a part of Sandy Hook Promise’s enduring ‘Know The Signs’ campaign. The nonprofit has trained over 7.5 million people to recognize potential warning signs for gun violence.

Frankie Graziano is the host of The Wheelhouse, focusing on how local and national politics impact the people of Connecticut.

Stand up for civility

This news story is funded in large part by Connecticut Public’s Members — listeners, viewers, and readers like you who value fact-based journalism and trustworthy information.

We hope their support inspires you to donate so that we can continue telling stories that inform, educate, and inspire you and your neighbors. As a community-supported public media service, Connecticut Public has relied on donor support for more than 50 years.

Your donation today will allow us to continue this work on your behalf. Give today at any amount and join the 50,000 members who are building a better—and more civil—Connecticut to live, work, and play.

Related Content