© 2024 Connecticut Public

FCC Public Inspection Files:
WPKT · WRLI-FM · WEDW-FM · Public Files Contact
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Graphic designer Peter Good, creator of the Hartford Whalers logo, dies at 80

In 2013 Peter Good was a guest on WNPR's Where We Live.
Chion Wolf
Connecticut Public
In 2013, Peter Good appeared as a guest on Connecticut Public's "Where We Live."

Connecticut-based graphic designer and illustrator Peter Good has died.

During a career that spanned more than 50 years, Good, along with his wife, artist Janet Cummings Good, created hundreds of lasting — and now iconic — logos for corporations, institutions and nonprofits.

In Connecticut alone, you can see Good’s work for the Mark Twain House and Museum, the University of Connecticut oak leaf, The Kate in Old Saybrook, the Wadsworth Atheneum, and many more.

Good's family confirmed his death with Connecticut Public. Good died Tuesday at his home in Chester. He was 80.

One of Good’s most recognizable works was the logo he designed for the Hartford Whalers hockey team. In 1979, the New England Whalers of the old World Hockey Association were absorbed into the NHL, and Good was chosen to create a new logo. Merchandise with Good’s logo on it is still popular, despite the fact that the Whalers relocated to North Carolina in 1997.

“It is sort of remarkable that the team has been gone for a long time and it still seems like a really strong part of the local culture, which, I think, speaks to a few things,” said journalist Paul Lukas, who writes about sports uniforms and logos. “Not the least of which is the real strength of that logo that they had. The whale’s tale and the ‘W’ and then the white ‘H’ forming out of the negative space. It’s one of these clever little design devices that sneaks up on you.”

"Mr. Hockey," and Hartford Whalers forward Gordie Howe wore the Whalers jersey during his time playing for the team in their 1979-80 season.
Focus On Sport
Getty Images
"Mr. Hockey," and Hartford Whalers forward Gordie Howe wore the Whalers jersey during his time with the team in their 1979-80 season.

Good also designed the old logo for Connecticut Public’s talk show “Where We Live.”

Speaking on "Where We Live" in 2013, Good talked about the challenges of creating an institutional logo, like UConn’s oak leaf.

“You have tradition, you have the need for novelty, the need for marketing, so there’s so many forces that come into play,” Good said. “Every logo that we’ve ever done has stories about conflicts with administration, with audiences and so forth, and you try to somehow work within all of those challenges to create something that’s workable.”

Ray Hardman is Connecticut Public’s Arts and Culture Reporter. He is the host of CPTV’s Emmy-nominated original series Where Art Thou? Listeners to Connecticut Public Radio may know Ray as the local voice of Morning Edition, and later of All Things Considered.

Stand up for civility

This news story is funded in large part by Connecticut Public’s Members — listeners, viewers, and readers like you who value fact-based journalism and trustworthy information.

We hope their support inspires you to donate so that we can continue telling stories that inform, educate, and inspire you and your neighbors. As a community-supported public media service, Connecticut Public has relied on donor support for more than 50 years.

Your donation today will allow us to continue this work on your behalf. Give today at any amount and join the 50,000 members who are building a better—and more civil—Connecticut to live, work, and play.