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CT rolls out “The Pizza State” vanity license plate, proceeds will go towards CT Foodshare

Conrad Lewis
/
Connecticut Public
Jacob Jakubowski, CEO of Connecticut Foodshare, Tony Guerrera, Commissioner of the Department of Motor Vehicles, Gov. Ned Lamont, and Anthony Anthony, Chief Marketing Officer of Statewide Marketing & Tourism, unveiled a new “pizza plate” on July 28th, 2025 in Wallingford, Connecticut to raise funds, and awareness around Connecticut's growing rate of food insecurity.

Connecticut is facing a growing rate of food insecurity. According to Connecticut Foodshare, about one in seven  residents lack a steady source of food. So, the Connecticut Department of Motor Vehicles is rolling out a new “pizza plate” to raise funds, and awareness.

Proceeds from the license plate will go towards Connecticut Foodshare, the state’s largest food bank. Gov. Ned Lamont unveiled the plate Monday, which reads “The Pizza State” and features an image of the governor’s go-to pie.

“It’s got my favorite, a pepperoni pizza,” he said. “That’s not so bad!”

Jacob Jakubowski, CEO of Connecticut Foodshare, commended the efforts of Gov. Lamont and his administration to partner with food banks. Jakubowski says hunger is no small issue in Connecticut.

“There’s about 515,000 Connecticut residents who don’t know where their next meal is coming from,” Jakubowski said. “And it’s all across the state of Connecticut. We serve all 169 towns. I can’t tell you that there’s one town that’s less affected than the other.”

Food banks in Connecticut were strongly affected by slashes in federal funding cuts earlier this year. Food banks secured $9 million in state funding in anticipation of President Donald Trump’s ‘Big, Beautiful Bill.” But Jakubowski says food banks are still feeling the pressure.

“We’ve lost 35 trailer-loads of food,” Jakubowski said. “It’s about 1.6 million pounds of food that we were supposed to receive that we’re not receiving.”

Gov. Lamont called on people to pitch in and support CT Foodshare.

“I need more of you going to Foodshare and volunteering; I need more of you going to Foodshare and donating,” Gov. Lamont said.

The license plate is the latest in Connecticut’s campaign to market its famed pizza across the U.S. The state also started a “playful food fight” earlier this month with billboards across New York City that ridiculed New York pizza.

The license plate is available at ctfoodshare.org/pizzaplate.

Conrad Lewis is a News Intern with Connecticut Public and a senior at Wesleyan University. Conrad is pursuing a major in English with minors in Film and Chinese.

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Federal funding is gone.

Congress has eliminated all funding for public media.

That means $2.1 million per year that Connecticut Public relied on to deliver you news, information, and entertainment programs you enjoyed is gone.

The future of public media is in your hands.

All donations are appreciated, but we ask in this moment you consider starting a monthly gift as a Sustainer to help replace what’s been lost.

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