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"Why are you whispering?" ASMR is one way millions unwind

Sleeping while Listening to ASMR Content
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This hour, we explore the "mysterious Internet phenomenon" known as ASMR, autonomous sensory meridian response. According to physiologist and ASMR researcher Dr. Craig Richard, it's a relaxing reaction to various "triggers," including whispers.

Hear from Dr. Richard about how "brain tingles" became a scientific term, and what he's observed in his ongoing ASMR study. Plus, we meet Olivia, a local ASMRtist who gained thousands of followers – or as she calls them, "dreamers" – just this month.

Insider reporter Dan Whateley digs into the business side of TikTok, where ASMR is taking off.

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Connecticut "ASMRtist" Olivia performs for her following of "dreamers" on TikTok.

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Katie is a producer for Connecticut Public Radio's news-talk show 'Where We Live.' She has previously worked for CNN and News 8-WTNH.
Lucy leads Connecticut Public's strategies to deeply connect and build collaborations with community-focused organizations across the state.