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"Flawless" Author Elise Hu dives into the world of K-Beauty

Elise Hu is the author of "Flawless."
Elise Hu
Elise Hu is the author of "Flawless."

In 2015, journalist Elise Hu moved to South Korea to open the NPR Seoul bureau. During her time in South Korea, she witnessed the rise of K-beauty culture or “Korean beauty.”

K-beauty encompasses a multitude of beauty treatments. It doesn’t just include luxury skincare lines, and expensive facemasks; there's also LED light therapy, injections, fillers, and a myriad of options for plastic surgery.

These procedures are becoming an increasingly normal part of daily life in South Korea, but also in the United States. They are also more accessible than ever to anyone that wants to change the way they look.

Although some are starting to question the pursuit of keeping up with today’s beauty standards, this multibillion dollar beauty industry isn't going away.

Today, Elise Hu joins us on Where We Live to talk about her book Flawless: Lessons in Looks and Culture from the K-Beauty Capital.

We talk about the pursuit and pain of keeping up with today’s beauty standards.


Where We Live is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, TuneIn, Listen Notes, or wherever you get your podcasts. Subscribe and never miss an episode.

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Tess is a senior producer for Connecticut Public news-talk show Where We Live. She enjoys hiking Connecticut's many trails and little peaks, gardening and writing in her seven journals.
Catherine is the Host of Connecticut Public’s morning talk show and podcast, Where We Live. Catherine and the WWL team focus on going beyond the headlines to bring in meaningful conversations that put Connecticut in context.