Liquor Ads

NPR

Published November 8, 1996 at 12:00 AM EST

Radio and television ads for hard liquor may soon become commonplace. The Distilled Spirits Council of the United States says it is abandoning a sixty year-old voluntary ban on broadcast advertising. The liquor industry says the policy has long placed them at a competitive disadvantage in relation to the beer and wine industries which DO have such ads. While the major networks have their own policies against running liquor ads, the Seagram Company earlier this year began placing ads on some local television stations around the country. The ads have drawn criticism from the F-C-C as well as citizen groups such as Mothers Against Drunk Driving. NPR's Brooke Gladstone reports.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

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