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GoPro Spawns New Category Of Wearable Cameras

Snowboarder Shaun White is pictured wearing a GoPro camera. (GoPro.com)
Snowboarder Shaun White is pictured wearing a GoPro camera. (GoPro.com)

GoPro stock options began trading today, less than two weeks after it went public. The company, which makes wearable point-of-view action cameras, has come a long way since it was born 10 years ago. GoPro is now one of the best selling cameras in the world, and it’s spawned a whole new category of cameras.

Here & Now’s Jeremy Hobson talks to Lauren Goode, reporter and review columnist for Re/code, about GoPro’s success, its competitors and the future of wearable cameras.

Guest

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.