Hip-Hop Entrepreneur Russell Simmons

Fresh Air

Published August 30, 2005 at 12:00 AM EDT

Called the "godfather of hip-hop," Russell Simmons has been credited with bringing rap to the mainstream. In the early 1980s, he founded Def Jam Records with Rick Rubin. The label launched legendary hip-hop acts like Run-D.M.C., the Beastie Boys and LL Cool J.

Simmons' hip-hop business empire quickly expanded beyond music. At various points, it has included Def Comedy Jam, which introduced comedians Chris Rock and Martin Lawrence, and the Phat Farm clothing line.

He owns the Simmons Jewelry Company, which is expected to produce a $35,000 Sony PSP game system case for the Christmas season. It will be made from a pound of gold, black diamonds and alligator skin. (This interview originally aired Nov. 27, 2001.)

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

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