Find a Niche: 'The Long Tail' of Sales

NPR

Published July 17, 2006 at 4:00 PM EDT

The future of our culture -- and most business -- lies in niches, according to author Chris Anderson. The Long Tail: Why the Future of Business is Selling Less of More, Anderson's new book, references a statistical trend to suggest that the market for items that are not "hits" will always be larger than that for the most popular items.

Anderson's position is that the Internet's ability to offer consumers a near-limitless choice of goods and information -- and archive it all cheaply -- will change how business is conducted. While "hits" will always exist, in Anderson's view the far larger number of products that fit a particular market or audience offer more opportunities.

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