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More Than Average: Dow Jones Adds The 'Swoosh'

Don Ryan
/
AP

After 117 years, sports has finally made it to the big time, when, starting next Tuesday, a sports company will be included in the Dow Jones averages.

The Dow Jones, of course, has always preferred very serious corporations –– your banks, your automotives, your insurers. OK, the movies were allowed in 1932 with the inclusion of Loews, and Walt Disney was brought onboard in 1991, but sports was never considered substantial enough for an industrial average until now, when Nike has been ordained.

Yes, Dow Jones has the swoosh.

Click on the audio link above to hear Deford's take on this issue.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Frank Deford died on Sunday, May 28, at his home in Florida. Remembrances of Frank's life and work can be found in All Things Considered, Morning Edition, and on NPR.org.

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Federal funding is gone.

Congress has eliminated all funding for public media.

That means $2.1 million per year that Connecticut Public relied on to deliver you news, information, and entertainment programs you enjoyed is gone.

The future of public media is in your hands.

All donations are appreciated, but we ask in this moment you consider starting a monthly gift as a Sustainer to help replace what’s been lost.

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