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Cabo Verde leverages World Cup success to court foreign investment and boost visibility

SCOTT SIMON, HOST:

Many World Cup fans might be hearing about Cabo Verde for the first time - small country off the coast of West Africa that made an impressive World Cup debut in Atlanta, playing the mighty team from Spain into a 0-0 draw. As Marlon Hyde from member station WABE reports, the island nation hopes to use its first World Cup appearance to court U.S. investment.

MARLON HYDE, BYLINE: A sea of blue-and-white soccer jerseys, along with Cape Verdean flags, celebrates the country's first-ever appearance in the World Cup at a business center for Black entrepreneurs in downtown Atlanta.

JENNIFER BARBOSA: It's amazing. It's exciting.

HYDE: That's Jennifer Barbosa. She is a Cape Verdean and an Atlanta business owner.

BARBOSA: We are the underdogs. But it is a huge opportunity for us to show the rest of the world who we are as a people, our culture.

HYDE: She helped organize this event to introduce her native country to the world and to Atlanta. She wants to tell the hundreds of attendees...

BARBOSA: Why you should consider investing in Cabo Verde, why it's an opportunity, and especially for our Black businesses.

HYDE: To drive the point home, she invited the president of Cabo Verde, Jose Maria Neves, with his translator, Adelaide Lima.

ADELAIDE LIMA: The presence of Cabo Verde in this World Cup is not only in terms of football - because it opens other avenues for the country, for investments in the country.

HYDE: Cabo Verde has a population of just over half a million people. Its location off the coast of Senegal made it a hub for the transatlantic slave trade. The country gained independence from Portugal only about 50 years ago. Today it relies heavily on tourism. It has white-sand beaches and great weather, which accounts for a quarter of its economy. President Neves says they're looking to grow in tech and renewable energy.

LIMA: The idea is to bring - to attract people, investors to come and see the opportunities, the existing possibilities and take the advantage of them.

HYDE: Both in business and in soccer, Cape Verdeans say their country should not be underestimated.

For NPR News, I'm Marlon Hyde in Atlanta. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Marlon Hyde
Marlon, VPR News Fellow, graduated from Saint Michael’s College in 2021 with a degree in media studies, journalism and digital arts. Originally from...

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