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Where Good Ideas Come From: The Natural History of Innovation Designer Karen Comerford of Comerfod Collection
With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyper-productivity of modern mega cities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.
Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.
Designer Karen Comerford of Comerfod Collection
The clean-lined private label furniture is the platform on which the esthetic of the shop is built. Sleek without being slick, strong but not overpowering, the hand crafted pieces anchor a collection of contemporary textiles, lighting, interior accessories, photographs and paintings. Color, texture and subtle pattern are combined through the store in a series of tableaux that are soothing, surprising, and elegant, while at the same time remaining completely comfortable.
