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Google is introducing a new domain: .ing

A MARTÍNEZ, HOST:

Good morning. I'm A Martínez. Google is introducing a new domain a la .com, and this one seems destined for some inventive URLs. The domain is .ing. Common words with -ing endings, such as think-ing (ph), writ-ing (ph) and listen-ing (ph), will end up cost-ing (ph) a pretty penny - potentially over $100,000 a year. So if you're think-ing (ph) of buy-ing (ph) and register-ing (ph) a new domain, best to do it before December 5, when .ing domains become publicly available. It's MORN-ING (ph) EDITION. Is that one taken? Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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