This is about the time of year when the country engages in the Great American Biennial Polling Freakout.
A few weeks before an election, lots of people start to really engage. They read headlines showing this candidate or that candidate leading a race. People wonder who's going to win and whether the polls are right or wrong. And it all often leads to a blend of anticipation mixed with confusion and anxiety.
Stop and breathe. All that needs to be known from the polls at this point is that over the last several months, the compass needle has moved more in Democrats' direction. That's it. They are the favorites to win the House and are within striking distance of winning the Senate, something that was seen as a long shot when this election cycle began.
That's based not just on the polls but on conversations with campaigns and on-the-ground reporting. But here are some tips and things to remember as the deluge of polls comes your way:
1. Polls are not meant to be predictive.
They are snapshots in time of when those surveys were conducted.
2. They're also not as precise and specific as people want them to be.
They're more like fuzzy targets. Remember: Polls have margins of error. So when someone has a 2-point lead, that's not a lead at all. If a poll has a 3 percentage-point margin of error, this means that candidate could have a 5-point lead or be losing by a point.
3. Look for transparency.
There has been a proliferation of not-so-great polls this cycle, some driven by AI, others without long track records and even a pollster exposed to be fake. Good pollsters show their work with detailed methodology pages. If you can't find a methodology, that's a red flag.
4. The quality of state-level polling is not very good.
With the decline of local journalism, there has been a decline in well-conducted, rigorous and frequent state polls. There is less money for those local outlets to pay for polling, which can be very expensive. So take those state poll averages with a grain of salt.
5. Go beyond the top lines.
Horse-race polling isn't the best use of polls. Polls are best when measuring attitudes over time to help inform us of how Americans are feeling and thinking about key issues. There is so much more underneath those top-line numbers, from job approval ratings and who is most motivated to vote, to which party is more trusted to handle the issues people care about most — and so much more.
The fact is that many of these races are expected to be close. Millions of votes are not yet cast, and anyone professing to know exactly what's going to happen is lying.
When you're looking at who's up and who's down, just remember that horse-race polling is like sprinkles on top of a bowl of ice cream. Lots of people like sprinkles, but if all you eat is the sprinkles, you just wind up with a mouth full of wax without ever getting to the good stuff.
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