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Corporate Support: Advertising & Sponsorship

Our Influential Audience has Buying Power


The Connecticut Public audience is educated, influential, professional, and growing every year. Sponsors are well regarded by our listeners and viewers. Turn your target market into your biggest advocates!

In addition to reaching a premium, responsive audience of decision makers, your message is seen and heard in an uncluttered ad environment that is trusted and brand-safe.

To become a sponsor, email us today at sponsor@ctpublic.org.


Monthly TV Viewership


550,908*

*TRAC compiled from Nielsen-monthly average Jul-Sept 2022;
Weekly Radio Listeners


193,100
Social Network Reach*


Facebook: 38,988 accounts
YouTube: 23,606 Unique Viewers
Instagram: 8,410 Followers
Twitter: 4,321 Engagements

*Monthly average: Jul-Sept 2022

Multi-platform Opportunities


Websites
Mobile app
Voice devices
Television
Newsletters
Facebook
Instagram
YouTube
Twitter
Source: Google Analytics June 2022; Nielsen June 2022. *Data is totaled across channels and not deduplicated.


Customizable Sponsorships


Brand Alignment

Align your brand with our reputation for brave, unbiased, insightful programming, and audiences who share your values.

Meaningful Messages

Connect with your target audience by using
direct, category-exclusive messages that align
with your mission and values.

Flexible Options

Customize packages by program,
platform, and partnership level
to maximize your marketing spend.

Award-Winning Content

Sponsor Emmy Award-winning content,
expert storytelling, and programs that
make your audience think, cheer, and reflect.

Local and National Reach

Engage and convert state, regional,
and national audiences based on
their interest, location, and message.

Multi-Platform Packages

Deliver multi-platform experiences on TV,
radio, digital, social media, and through
content partnerships and event sponsorships.


Your Message: in the Right Place, at the Right Time, at the Right Budget


We work with you to determine
your goals, and select the best
opportunities to reach your audience.

Sponsorship levels are completely
customizable. We’ll tailor the package
to your budget and desired level of
involvement.

We’ll partner on creative, content, and
delivery to get the most engagement
with our audience.


Radio and TV Coverage Maps

radio-coverage-map.gif
RADIO COVERAGE
A seven-station network: WNPR,
WPKT, WEDW, WRLI, W258AC,
WECS and WVOF
tv-coverage-map.gif
TV COVERAGE
A statewide network including: WEDH,
WEDW, WEDN offering CPTV, CPTV Spirit,
and PBS KIDS.
In addition to our OTA, cable, and satellite coverage, our digital platforms offer
streaming, podcast, and digital access to Connecticut Public content 24/7.

Make an Impact with Our Engaged Audience


80%
of NPR listeners consider NPR "personally important" to them
87%
of NPR listeners take action in response to something heard on NPR
74%
of NPR listeners hold a more positive opinion of companies that support NPR
72%
of NPR listeners prefer to do business with companies that support NPR

Source: Kantar, NPR State of Sponsorship Survey, March 2022


Testimonials

For a decade we've worked with Connecticut Public to help bolster our end-of-year fund drive — the event that helps determine whether our conservation programs will have the money they need to be successful. The public radio audience is committed to the environment and conservation, and we've found that it's a perfect fit. The Connecticut Public staff has been beyond helpful in finding the right days and times for our spots to air. On a scale of 1 to 10, it's a 10.

Tom
CT Audubon Society
Connecticut Public is a great partner to the Hartford Symphony Orchestra. We love working with Sophia and the team, and they are always sharing new ideas on how to promote Hartford Symphony Orchestra news and events. The Connecticut Public audience is a perfect match for the HSO, with a strong interest in culture and the arts. We love working with Connecticut Public !

Amanda
Hartford Symphony Orchestra
Working with the team at Connecticut Public on our sponsorship was a wonderful experience….We were given several creative options, and simply-put, we are thrilled with the exposure we have received. Hearing from our colleagues and community members when they've caught our on-air mention, or noticed our sponsorship ad online, tells us that our reach with Connecticut Public is impactful, and is producing the results we had expected.

Meghan & Kristen
Freed Marcroft Divorce and Family Law

Frequently Asked Questions


What makes public broadcasting a good value?

Connecticut Public is unique because it reaches statewide viewing/listening audiences on television/radio. Our statewide coverage means that you don’t have to buy several stations/markets to reach the entire state.

Are there any restrictions on my marketing message?

We can help you craft your copy to effectively convey your marketing message and adhere to FCC guidelines. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots that are read live. If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc). We can also work with you to produce a customized spot.

What do the terms underwriting and sponsorship mean?

Underwriting and sponsorship are public broadcasting terms for advertising. Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.

What is a "credit"?

A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.

What makes this advertising option different from the rest?

Connecticut Public is unsurpassed in providing a multi-platform approach to its sponsors. No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more.


Become a Community Champion to Support Connecticut Pubic Without Advertising


BUSINESS LEADERS: You can make an impact! Support Connecticut Public’s mission to provide essential local news and outstanding educational programming — on television, radio, digital and streaming platforms. Become a Connecticut Public Community Champion! Find Out More.


For information about sponsorship or advertising opportunities, contact Nancy Bauer Phone: (860) 275-7202 or e-mail nbauer@ctpublic.org