http://cptv.vo.llnwd.net/o2/ypmwebcontent/Catie/Where%20We%20Live%2006-14-2011.mp3
Not too long ago, Connecticut had a $1 tourism budget, and we’d been taken off New England’s official tourism map.
Well, we’re back, baby! In a capitol press conference yesterday, Dannel Malloy - already the “jobs” governor - is now the “tourism governor,” too...launching a summer ad campaign to get people back to the state.
The governor knows how these campaigns can work. Back in the 1970s, while in college - he worked on the “I Love New York” campaign.
Today, where we live, a look at Connecticut tourism with Kip Bergstrom, the new executive director of the Connecticut Commission on Toursim.
We’ll look at what the state’s plan to be a tourist destination is - and where the money to pay for the marketing is coming from.