People over the age of 35 tell market researchers they'd buy more music if they didn't have to wade through racks of CD geared for 18-year-olds, read magazines tailored to 15-year-olds, or listen to radio aimed at 12-year-olds. NPR's Rick Karr talks with a former corporate turnaround specialist who sees the music industry in need of an intervention, and a publisher and editor who think a new magazine for older listeners is the key.
Copyright 2003 NPR
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