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A Tribute to Cereal: Kid Tested, Mother Approved

We once did a show about beer jingles, which is a great example of how a product becomes a culture. Cereal as a culture, is off the charts. There's the box, there's the prize, there's the character, there's the jingles, there's the commercials. Most of us can probably sing some jingles and discuss favorite cereal personae from our childhoods, which makes it kind of weird when marketing experts tell us that cereal consumption is in decline.

Who are we without cereal. It has been a staple of the American breakfast since Dr. John Kellogg first tried to purify the traditional American breakfast of veal, oysters, and wild pigeon with his first flakes. 

Today, we talk about cereal with our guests, we eat cereal, and we try to rekindle our love of cereal.

GUESTS:

Join the conversation on Facebook and Twitter. 

Colin McEnroe, Betsy Kaplan and Chion Wolf contributed to this show.

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Colin McEnroe is a radio host, newspaper columnist, magazine writer, author, playwright, lecturer, moderator, college instructor and occasional singer. Colin can be reached at colin@ctpublic.org.

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SOMOS CONNECTICUT es una iniciativa de Connecticut Public, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.

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