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Everything I Thought I Knew About Flavor Was Wrong

Season 13 Episode 16 | 19m 50s

What does flavor really mean? And how does it work? In this episode, Joe visits a flavor chemistry lab to meet a master flavorist and uncover how taste, smell, sound, sight, and memory combine in the brain. Along the way, he learns how flavors are built molecule by molecule—and why identical foods can taste completely different to different people.

Aired: 01/14/26
Extras
Explore the life and legacy of notable Black scholar and civil rights pioneer W.E.B. Du Bois.
Fireflies are a captivating phenomenon to witness on the prairie.
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Wildlife are here for one reason: lunch!
From beavers in wetlands to crayfish in streams, aquatic systems shape the prairies.
Follow the Artemis mission to bring humanity back to the Moon for the first time since Apollo.
Sister Catherine speaks with Sister Julienne about her concerns for Sister Veronica.
Geoffrey surprises Sister Veronica with an unexpected visit — and an offer she can't refuse.
Charlie and Isabella face many challenges with their Wilding Project.
"Wilding" tells the story of a couple who bet on nature for the future of their English estate.
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