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Everything I Thought I Knew About Flavor Was Wrong

Season 13 Episode 16 | 19m 50s

What does flavor really mean? And how does it work? In this episode, Joe visits a flavor chemistry lab to meet a master flavorist and uncover how taste, smell, sound, sight, and memory combine in the brain. Along the way, he learns how flavors are built molecule by molecule—and why identical foods can taste completely different to different people.

Aired: 01/14/26
Extras
Celebrate the life and career of Pulitzer Prize-winning poet Mary Oliver.
A Vermont couple finds new ways to better protect their land from drought and floods.
Soybeans may soon be part of the asphalt beneath you.
An Iowa farm thrives as one of the state’s few Black-owned farms.
A Georgia farm keeps the produce coming year-round by planting and harvesting in different locations
Preview: 250 Years of Americana
A California farmer shares easy-to-grow mushrooms with giftable box kits.
A Minnesota farm family plants a new kind of wheat that restores the soil and saves water.
See how college students are turning soybeans into new products like baby wipes.
A Montana rancher honors his ancestors, and Mother Earth, by restoring native grasses to his land.
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